GENERAL UNIVERSITY VISUAL IDENTITY
A university comprises an academically and culturally diverse
community that works together toward a common unified purpose.
One way in which our purpose is visibly conveyed is through our
visual and printed materials. Consistency in these materials
helps us establish an institutional image with strong visual
identity one that is becoming increasingly important in
a highly sophisticated marketplace. The recent change of our
institutional logo, seal and name provides Western with a rare
opportunity to renew our image in the eyes of the public through
consistent visual identity.
The Office of Public Information is implementing visual
identity guidelines designed to establish a common framework
to show our universitys variety at its best. These guidelines
include specifications for using our seal, logotype, and ligature,
along with a stationery package and reproduction requirements.
The following general information is provided at this time and
will eventually be printed in a Graphic Standards Manual to be
published later this year as we work through your various needs.
Authorization for use of the logotype,
ligature, and seal
Westerns verbiage or graphics are registered with the state
of Oregon. Any use of the logomark, ligature or seal for purposes
other than those described are prohibited. Permission for use
of these graphics by any off-campus entity or profitable venture
must be obtained in writing from the Office of Public Information.
Reproduction of the logotype, ligature,
Duplication of the logomark, ligature and seal must be of high
quality and presented in a consistent fashion. Black and white
camera-ready versions, as well as electronic versions, are available
through the Office of Publication Information. Electronic formats
are available in DOS and Mac formats as .tif and .EPS files.
The logotype, ligature and seal may not be altered, recreated,
or modified in any way. In addition, they should not be reproduced
as sizes smaller than those found in camera-ready versions.
The seal incorporates an illustration of Campbell Hall, the oldest
building at Western and in the Oregon State System of Higher
Education, with the Universitys founding date,1856. It
is to be used only on official items, such as, certificates,
diplomas, transcripts, medallions, and plaques, and it should
not be combined with an-other logo. In order to maintain legibility
of the seal, it should appear no smaller than 3/4-inch in circum-ference.
The official logotype spells out Western Oregon University
with the word University stacked below Western
Oregon in the Minion typeface. The logotype is the legal
identifier to be used on all visual and printed materials that
represent Western Oregon University, particularly those that
will be viewed by external audiences. In most cases, the logotype
should be centered at the bottom of printed material to allow
the title to have promi-nence. Specifically:
- For paneled brochures (single- and multi-fold), booklets
(5 1/2 by 8 1/2): center the logotype at the bottom of the
front panel, no wider than 2 3/ 4-inches; also center the logotype
at the bottom of the back panel with address information under-neath,
spaced and placed in the same way in which it appears on Westerns
- For promotional flyers (8 ½ by 11) and small posters
(8 ½ by 14): center the logotype at the bottom of
the front panel, no wider than 2 3/4- inches.
- For forms and information sheets (8 1/2 by 11): center
the logotype at the top of the front panel stationery,
no wider than 2 3/4-inches.
In order to maintain legibility of the logotype in every application,
blank space should be left around it equal to the letter height
The ligature is interlocking initials of Western Oregon
University that spell WOU. The ligature can
be used on signage and less formal materials, such as merchandise.
It works particularly well for on-campus audiences. In order
to maintain legibility of the ligature in every application,
blank space should be left around it equal to the width of the
O downstroke. For placement, contact the Public Information
The W Graphic is not a logo, but an identity element
that can be used in visual and printed material. It is the officially
recognized W for the university. No other W
should be used. The placement of the W depends on
how it is used in the design. Therefore, there is no required
placement. Spacing around the W, however, is specified
when it stands alone. In order to maintain legibility of the
W, blank space should be left around it equal to
1 ½ times the height of the serif.