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marketing and branding guidelines


A message from the president:
Consistency is the key to a powerful brand

The Western Oregon University visual identity is more than just a name or a logo. It’s even more than reputation or image; it’s one’s immediate recognition of the university and its mission, values and distinctions. Consistency in the way materials look and read will help the Western Oregon University build and maintain its reputation. This vigilance will establish an image so distinguished that people will automatically associate the Western Oregon University with a level of excellence that will be seen as an industry standard that others will strive to achieve.

The highest levels of leadership — including the WOU Foundation, the administrative staff, and other campus leaders — are confident that to build and protect the university’s brand, deliberate campuswide measures must be taken to create a consistent approach to its visual identity and standards for communication.

To this end, the Public Relations Department is responsible for the procedures and guidelines that extends across all academic units, athletic entities and dealings with commercial vendors.

John P. Minahan
President

 

 

 

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