The visual identity of Western Oregon University is more than just a logo or a name. The immediate recognition of Western Oregon University and its mission, values and distinctions is even more than image or reputation. Consistency in the way our publications and collateral pieces look and read will help the university build and maintain its reputation. Continuing this practice will help us establish an image so distinguished that people will automatically associate Western Oregon University with a level of excellence that will be seen as an industry standard that others will strive to achieve. To build and protect the university’s brand, deliberate campus-wide measures must be taken to create a consistent approach to its visual identity and standards for communication. To this end, the public relations office is responsible for the procedures and guidelines that must extend across all academic units and dealings with commercial vendors.

Western Oregon University’s visual identity is maintained by using just the right words, photography, fonts, color and design. Tools such as the primary logo and other marks, the color palette, the university fonts and the official writing standards, must be used properly to ensure that materials produced by all units stay true to WOU’s style and visual identity.

For information and/or approval on the use of all academic logos and wordmarks, please contact the Public Relations office:
Denise Visuano, director | 503-838-8349 | visuanod@wou.edu

ACADEMIC GRAPHIC STANDARDS

Color is one of the most important elements of the Western Oregon University identity system. Red (PMS 186) and white are the official primary colors for all of the Western Oregon University logos and wordmarks. If these colors are not available the logos should be printed in all black. Black is the official secondary color for all of the Western Oregon University logos and should be used to compliment the primary colors. WOU gray and silver are optional colors. The academic logos are available in one- and two-color versions.

Primary colors		Secondary colors

WOU RED *Pantone® PMS 186 CMYK: 0c 100m 81y 4k RGB: 227R 24G 55B	WHITE CMYK: 0c 0m 0y 0k RGB: 255R 255G 255B	WOU BLACK *Pantone® Process Black CMYK: 0c 0m 0y 100k RGB: 35R 31B 32B	WOU GRAY *Pantone® PMS 421 CMYK: 0c 0m 0y 26k RGB: 196R 198G 200B	WOU SILVER *Pantone® PMS 877 (Metallic) CMYK: 0c 0m 0y 40k RGB: 167R 169G 172B
*Pantone® is a registered trademark of Pantone, Inc. The colors shown on this page are not intended to match the PANTONE Color Standards. For the PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide.

Primary logo

The Western Oregon University official primary logo and other marks are the foundation upon which WOU will build a lasting and indelible visual identity. They articulate and symbolize the core values, beliefs and traditions of the university.

Two-color mark

One-color: black	One-color: red	One-color: white

		Red background for visual purposes only.

Secondary logo: WOU shield
The Western Oregon University marks were designed to create a consistent “look and feel” with between the academic and athletic marks and logos. The “WOU Shield” can be used on brochures, posters, etc., only if if the school name or WOU is identified in a prominent place.
Black shield	Red shield	White shield	Athletic shield

		Red background for visual purposes only.	For information on the use of all athletic logos and wordmarks, please contact the athletics office: Michael Collins, associate athletic director 503-838-8051 collinsm@wou.edu

University seal

The seal incorporates an illustration of Campbell Hall, the oldest building at Western and in the Oregon State System of Higher Education, with the university’s founding date, 1856. It is to be used only on official items, such as certificates, diplomas, transcripts, medallions, and plaques. It should not be combined with another logo. In order to maintain legibility of the seal, it should appear no smaller than 3/4-inch in circumference.

Contact

Office of Public Relations 503-838-8208 | or e-mail: visuanod@wou.edu

Office of Public Relations

Primary logo

Secondary logo: WOU shield

University seal