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Importance of Branding

The importance of university identity

The visual identity of Western Oregon University is more than just a logo or a name. The immediate recognition of Western Oregon University and its mission and values is even more than image or reputation. Consistency in the way our publications and collateral pieces look and read will help the university build and maintain its reputation. By working together, we will establish an image that people will automatically associate Western Oregon University with our core values and student outcomes. To build and protect the university’s brand, each of us across campus, must adhere to a consistent approach to our graphic identity and standards for communication.

Western Oregon University’s graphic identity is maintained by using just the right words, photography, fonts, color and design. Tools such as the primary logo and other marks, color palette, university fonts, core messaging and official writing standards, must be used properly to ensure that materials produced by all areas of campus stay true to WOU’s style and visual identity.



Strategic Communications & Marketing

503-838-8208 | or e-mail: marcom@wou.edu | Location: Admin 302