Minor in Entrepreneurship (2006-)

  • The Minor in Entrepreneurship is your opportunity to learn more about starting and managing your own business! The program has the following goals: 
  • To champion entrepreneurial spirit in current and future WOU students in all disciplines.
  • To cultivate student development of the personal and professional attributes of successful entrepreneurs. 
  • To combine theoretical study and practical experience, creating a challenging program that provides students the skills and knowledge for initiating and operating successful ventures. 
  • To partner with the local business community, providing a mutually beneficial relationship in which entrepreneurs receive valuable assistance through student internships and projects while the students receive practical experience. 

The Minor in Entrepreneurship consists of the following courses: 

Required Courses:  Credit Hours
BA 211* Financial Accounting 4
BA 310* Principles of Marketing 3
ENT 320 Entrepreneurial Finance 1
ENT 330 Planning & Creating New Ventures
3
ENT 350 Small Business Mgmt 3
ENT 360 Small Business Marketing  

or

  3
ENT 460 Entrepreneurship in Action  
Plus any two selected from the following one-credit courses: 2
ENT 380 Entrepreneurs Today
ENT 381 Creativity & Entrepreneurs
ENT 382  Innovation and Strategy
ENT 383  Entrepreneurs and Society
ENT 384 Going into Business in Oregon

___
 Total credit hours required:

19

* If Business major any BA/EC elective courses will substitute for  
BA 211 and BA 310.  

Course Descriptions: 

 

BA 211 Financial Accounting (4 credits)
Students will gain a basic understanding of how accounting is used by investors, managers, government agencies and others. Includes the study of transaction analysis with emphasis on accrual versus cash accounting, and the preparation, interpretation and use of financial statements.

 

BA 310 Principles of Marketing (3 credits)
This course introduces the theories, concepts and terms that marketers use in their daily planning activities. The course begins with an overview of strategic marketing planning. Afterward, the strategic elements of the marketing plan (target definition, product strategy, distribution strategy, promotion strategy and price strategy) are examined in greater detail.

 

ENT 320 Entrepreneurial Finance (1 credit)
Introduction to tools entrepreneurs use to manage scare resources in a new venture. Covers bootstrapping techniques and funding strategies of both debt and equity. Students will learn applied approaches to current asset and liability management, risk management, and managing cash flow. Prerequisites: BA 211 or equivalent, and BA 315.

 

ENT 330  Planning and Creating New Ventures  (3 credits)
How to start a business, with emphasis on the assessment of business opportunities and the concepts, skills, information and attitudes required to successfully create a new venture. Students will prepare a business plan. Prerequisites: BA 211 or ENT 320, and BA 310. 

 

 ENT 350 Small Business Management (3 credits)
Understanding the process of managing one's own business. Includes organizational controls, strategic planning, ethics, the business owner's role in society, and human resource management. 

 

 ENT 360

 

Small Business Marketing

 

(3 credits)

Focuses on key marketing concepts and methods used by small and growing businesses. Topics may include targeted marketing, distribution alternatives, assessment of market potential, personal selling, networking and referrals, alternatives to high-cost advertising, and low-budget or no-budget market research. Prerequisite: BA 310.

 

ENT 380  Entrepreneurs Today   (1 credit)
Students will explore the entrepreneurial process for the viewpoint of successful entrepreneurs. Students will have opportunity to evaluate their own interest and readiness for starting a business.

 

ENT 381  Creativity and Entrepreneurs  (1 credit)
Interactive workshop designed to introduce students to the creative process, how ideas are generated, what blocks creative thinking and how to establish an environment that fosters creativity. 

 

ENT 382   Innovation and Strategy   (1 credit)
Interactive workshop exploring how to take a new idea to fruition, the barriers faced in the implementation stage and how to overcome them. 

 

 ENT 383    Entrepreneurs and Society   (1 credit)
Interactive workshop exploring how entrepreneurs face ethical issues and the role of personal values in the development and operation of a small business.

 

 ENT 384    Going Into Business in Oregon   (1 credit)
Interactive seminar which explores the legal and administrative requirements for establishing a business in Oregon. Topics covered will include filing and fees, employee rights and Oregon law, regulations of local jurisdictions, reporting requirements and other state regulations.

 

ENT 460  Entrepreneurship in Action    (3 credits)
Students will gain practical experience of entrepreneurship by working on a consulting project for a business, performing an internship, writing a business plan for their own business idea, or through other projects approved by the instructor. Prerequisites: ENT 320 or consent of instructor.

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